Mika has an online store and wants to create a Shopping campaign. What information does she need to create a Google Merchant Center account?

      Question

       Mika has an online store and wants to create a Shopping campaign. What information does she         need to create a Google Merchant Center account?

• Local business data feed
• Verified and claimed website URL 
• Promotion text
• Country where her products are sold                                                                                                                                                                                                                                              Answer : Verified and claimed website URL 

Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

Question

Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

• Broaden his keyword list for ads with the lowest clickthrough rate (CTR)
• Increase bids for ads with the lowest average position and clickthrough rate (CTR)
• Add new relevant keywords and remove keywords with low clickthrough rate (CTR)
• Increase bids on relevant keywords with low clicks and clickthrough rate (CTR)

Answer: Add new relevant keywords and remove keywords with low clickthrough rate (CTR)



Explanation:

Click here for explanation Read more here: https://support.google.com/adwords/answer/2453976

Why should you link your client’s AdWords account to Google’s Webmaster Tools?

      Question:

      Why should you link your client’s Ad Words account to Google’s Webmaster        Tools?

• See how your ads performed when triggered by actual searches
• See how often your ads rank higher in search results than those of other advertisers
• See which campaigns have the biggest changes in clicks, costs, and conversions
• See if people reach your client’s website via ads or organic search results

      Answer: 

      See if people reach your client’s website via ads or organic search result

       Explanation:

       Click here: https://support.google.com/adwords/answer/3097241?hl=en